What Is Teachable?
Teachable is one of the most widely used online course platforms in the world, serving over 100,000 course creators across virtually every niche imaginable. Founded in 2013 by Ankur Nagpal, it grew rapidly by making course creation and selling accessible to non-technical instructors — removing the need to build custom websites, configure payment processors, or manage video hosting infrastructure.
The platform sits in a specific market position: simpler and more focused than all-in-one platforms like Kajabi, but more polished and established than DIY alternatives. Its brand recognition among creators is high — Teachable is often the default name that comes to mind for many course creators when evaluating platforms, in part because of its strong presence in creator communities and its longevity in the market.
Teachable is designed specifically for the course creation workflow: upload your content, organise it into modules and lessons, set your pricing, and start selling — all without technical knowledge. The platform handles video hosting, payment processing, student authentication, and course delivery automatically. For creators whose primary skill is their course content rather than technology, this abstraction of technical complexity is the core value proposition.
The student learning experience on Teachable is polished and consistently well-reviewed. The course player is clean, mobile-optimised, and available through a dedicated mobile app. Students can track their progress, take notes, access downloadable resources, and interact with course content across devices. When a student purchases and accesses a Teachable course, the experience reflects years of iteration based on feedback from millions of enrolled students.
The platform has expanded its feature set over time to include affiliate programme management, coaching products (scheduled 1-on-1 sessions with integrated payments), and a basic community feature. These additions move Teachable toward a more complete creator platform, though it remains significantly less comprehensive than Kajabi for the full marketing and business management workflow.
The most important context for understanding Teachable in 2024 is the competitive landscape it operates in. Thinkific offers a zero-transaction-fee model on all paid plans. Kajabi bundles email and funnels at higher cost. Systeme.io offers a free all-in-one alternative. In this context, Teachable's value proposition rests on its brand recognition, student experience quality, and ease of use — not on pricing competitiveness, where Thinkific has a structural advantage.
Teachable Pricing (2024)
Teachable pricing looks accessible on paper: a free plan, a Basic tier at $39/month annually, and a Pro tier at $119/month. The headline numbers hide the most important cost factor — Teachable charges transaction fees on its two lowest tiers. These fees can dwarf the plan cost at any meaningful sales volume.
| Plan | Monthly Price | Annual Price | Transaction Fee |
|---|---|---|---|
| Free | $0/mo | $0/mo | $1 + 10% per sale |
| Basic | $59/mo | $39/mo | 5% per sale |
| Pro | $159/mo | $119/mo | 0% (no transaction fee) |
| Pro+ | $249/mo | $199/mo | 0% + 5 admin seats |
The transaction fee maths: on a $297 course, Teachable Basic charges 5% ($14.85 per sale) on top of the $39/month plan cost. At 10 sales per month, that is $148.50 in transaction fees plus $39 in plan fees — $187.50 total. Teachable Pro at $119/month with zero transaction fees costs significantly less at that volume. The break-even between Basic and Pro is approximately 16 sales per month at $297 course price. Calculate this before choosing your tier to avoid the transaction fee trap.
Transaction Fee Reality Check
Run the numbers at your expected monthly sales volume before choosing a plan. At even modest course sales, the Basic plan transaction fees often make the Pro plan the more cost-effective choice despite the higher headline price.
Teachable Features
Teachable course builder supports video, audio, PDF, text, quiz, and downloadable resource content types organised into a module and lesson structure. The drag-and-drop content organiser makes restructuring courses straightforward, and the lesson editor handles mixed content — you can combine video, text, and a quiz within a single lesson. Drip scheduling releases lessons on a defined timeline after enrolment, useful for structured programmes where sequential progress matters.
Compliance certificates and student completion tracking are available on Pro and above. For courses where completion credentials matter — professional development, certifications, or structured training programmes — these features add meaningful value to the student outcome. Progress tracking shows both the instructor and the student how far through the curriculum each student has progressed.
The sales and checkout system supports credit cards, PayPal, Apple Pay, and Google Pay through Teachable Payments (Stripe-based), plus flexible pricing options: one-time purchase, subscription, payment plans, and bundled pricing for multiple courses. Coupon code generation and affiliate link tracking are included on Pro and above.
Teachable's affiliate programme allows you to recruit and manage affiliates who promote your courses in exchange for a commission. Affiliates get unique tracking links, a commission dashboard, and automated commission tracking per sale. For course creators who want to drive sales through a partner network, the affiliate system handles the basics competently without requiring a separate affiliate management platform.
The coaching product type allows you to sell scheduled 1-on-1 or group coaching sessions, integrating calendar scheduling (via Google Calendar or Calendly) with payment processing. A student purchases a coaching package, books a session, and the instructor is notified — all within Teachable without needing to manage separate booking and payment tools.
✅ Key Feature Highlights
- Free plan available for testing with 1 course and 10 students
- Clean, mobile-optimised student learning experience and app
- Drip content scheduling for structured programme delivery
- Completion certificates on Pro and above
- Subscription, payment plans, and one-time purchase pricing options
- Affiliate programme management on Pro tier
- Coaching product type with integrated scheduling
Free Calculators for This Platform
- 🎓 Course Profit Calculator — Project course launch revenue — and factor in Teachable transaction fees at each plan
- 💻 Digital Product Pricing Calc — Find the optimal price point for your online course
- 📈 Break-Even Calculator — Calculate when Teachable Pro saves money versus Basic based on your sales volume
Performance Ratings
We rate Teachable across four key dimensions that matter most to the type of business that uses this platform. Scores reflect our hands-on assessment and independent user feedback gathered from G2, Capterra, and Trustpilot.
Teachable Pros and Cons
Every platform has trade-offs. Here is our honest breakdown of what Teachable does well and where it falls short based on real-world use and community feedback.
✅ Pros
- Easy to set up — course live within an hour
- Clean, professional student experience with mobile app
- Free plan available for testing the platform
- Recognised brand adds trust with student audiences
- Flexible pricing models: subscriptions, payment plans, bundles
- Strong course analytics and student engagement tracking
- Coaching product type with integrated scheduling
❌ Cons
- Transaction fees at Basic and Free tiers significantly increase real cost
- 5% fee on Basic makes it more expensive than Thinkific at volume
- Free plan limited to 10 students and 1 course only
- No built-in email marketing — requires integration
- Less community functionality than Kajabi
- Pro plan required to eliminate transaction fees entirely
- No A/B testing on sales or checkout pages
Who Is Teachable Best For?
Teachable is the right fit for: course creators who have an existing audience and want the most straightforward path from course idea to first sale; instructors who value a polished, trusted student experience that reflects well on their brand; creators whose pricing puts them at a volume where Pro ($119/month) eliminates transaction fees and becomes cost-competitive; and coaches who want to sell both recorded courses and live 1-on-1 sessions from a single platform.
The free plan is genuinely useful for validating whether a course will sell — you can build a complete course, enrol up to 10 students, and charge for enrolment before committing to a paid plan. The 10-student limit makes it unsuitable for a full launch, but as a testing environment it is adequate.
Consider alternatives if: you are selling at volume on the Basic plan where transaction fees are compounding against you (Thinkific Pro has no transaction fees at a similar price); you want all-in-one email and funnel tools alongside your course (Kajabi is more appropriate); you are on a tight budget and need a free fully-functional course platform (Systeme.io offers courses on its free plan without transaction fees).
Teachable Alternatives
Thinkific is the most directly comparable alternative with one critical advantage: zero transaction fees on all paid plans. At the Basic level, Thinkific charges no revenue cut, while Teachable charges 5% per sale. For any creator selling courses at meaningful volume, the Thinkific pricing structure is more favourable unless there is a specific Teachable feature that justifies the additional transaction cost.
Kajabi is the premium upgrade path for creators who want courses, email marketing, funnels, and community in one platform. Significantly more expensive monthly but eliminates the need for separate email and landing page tools. The right choice once course revenue justifies the consolidated monthly investment.
Podia offers courses, digital downloads, and a basic community at lower pricing than Teachable with no transaction fees on paid plans. A solid value option for creators who want simplicity and competitive pricing without the complexity of Kajabi.
Systeme.io offers a completely free plan that includes course hosting without transaction fees — making it the zero-cost alternative for creators just starting out who cannot yet justify a monthly platform fee.
Final Verdict
Teachable earns 7.9/10 for its clean, polished course platform and excellent student experience. The platform works well and has a strong track record. The key message is: calculate the true cost at your plan level before choosing. At the Pro tier ($119/month annually), Teachable is fully competitive with Thinkific on value. At the Basic tier with any meaningful course sales, the 5% transaction fee often makes it more expensive than Thinkific despite the lower headline price.
Use our Course Profit Calculator to model your Teachable revenue at different price points and volumes — factoring in both the plan cost and transaction fees — before deciding which platform gives you the best per-sale margin.
Our Recommendation
Use our free 🎓 Course Profit Calculator to run the numbers before committing to any paid plan. Knowing your break-even and projected ROI removes the guesswork from the decision.
Frequently Asked Questions
The questions below are the most commonly searched queries around Teachable. Each answer is based on verified, up-to-date pricing and feature data as of June 2024.
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